Our Mission

The climate footprint of the planet’s 7.8 billion people, consistently overlooks the environmental consequences of sustaining 70 billion farm animals each year.

• Factory farming exacerbates deforestation and water scarcity, and is responsible for methane and nitrous oxide pollution that significantly impacts climate change. 
• In Brazil’s Amazon Rainforest animal agriculture is linked to 75 percent of historic deforestation. 
• Industrial animal agriculture uses 16 percent of the planet’s freshwater globally.
• By 2050, the consumption of meat and dairy is expected to double, having a detrimental effect on the ecosystem.

• New technologies in the field of Food- and Agro Tech, initiatives like the Farm to Fork strategy and traditional ways of farming like organic farming and regenerative agriculture all broadly agree that the production and consumption of animals and consequently the treatment of animals need urgent reassessment and are addressing these challenges. More ways to find solutions are needed.

• Over 2 billion animals end up in fashion and textiles every year, most of them arguably suffering in countless ways for the sake of luxury and fashion.
• Shifting attitudes towards animal cruelty have prompted many brands to ban fur in the past. Yet for leather, animal welfare is barely part of the conversation.
• Most of the lifestyle brands have no formal animal welfare policy in place. Existing ones are often outdated and brands don’t have the supply chain traceability to implement them.
• Millenial consumers demand a bigger focus on animal welfare, bearing some weight as they are projected to represent around 50% of the luxury market by 2025.
• Yet efforts to address animal welfare in lifestyle and fashion are moving slowly, leaving brands open to potential reputational damage at a time when consumer attitudes can make or break a company.

• A few companies are reserching the possibility of making leather out of plant matter, others are trying to turn away from animal products but so far alternatives have been insufficient and the root cause of the problem must be addressed.