AniValues
AniValues Voice develops and implements projects, campaigns, and digital formats that raise public awareness of animal welfare and appreciation for animals. Through fact-based and impactful messages, we raise awareness about issues such as animal suffering, inhumane treatment, and the exploitation of animals throughout the entire value chain. Our goal is to promote a shift in mindset toward the dignified treatment of animals and to highlight animal welfare as a source of social and economic value.
Our Mission
Why Animal Welfare Matters
Healthy animals are the foundation of a stable ecosystem. Yet despite decades of animal protection laws, animals continue to be heavily exploited across industries worldwide – and consumer awareness of this is growing fast.
While plant-based alternatives are on the rise, they will not replace animal-based products within the next decades, nor should they for the many communities whose livelihoods depend on them. The real challenge is different: transitioning animals from exploited commodity to respected living being.
Some businesses are already recognising that good animal welfare makes good business sense. Many have not – and risk losing conscious consumers as a result. What is needed now is a transparent, practical methodology to assess and improve animal welfare across the entire value chain: one that benefits not only animals, but farmers, communities and the natural environment alike.
Better animal welfare. Better social impact. Better environmental outcomes. Better business.
Some Facts
Food
The environmental cost of 70 billion farm animals per year is consistently overlooked. Factory farming drives deforestation, water scarcity and greenhouse gas emissions – in the Amazon alone, animal agriculture accounts for 75 percent of historic deforestation. With meat and dairy consumption expected to double by 2050, the pressure on the planet will only grow. New technologies, policy initiatives and regenerative farming practices are beginning to address this – but not fast enough.
Lifestyle
Over two billion animals enter the fashion and textile industry every year. Fur has been banned by many brands – but for leather, animal welfare barely enters the conversation. Most lifestyle brands have no formal welfare policy, and those that do lack the supply chain transparency to enforce them. With millennials set to represent half the luxury market by 2025, this is not a risk brands can afford to ignore. Alternatives exist, but remain insufficient. The root cause – the treatment of animals in the supply chain – has yet to be seriously addressed.
“The time will come when men such as I will look upon the murder of animals as they now look on the murder of men.”
- Leonardo Da Vinci
"One day the absurdity of the almost universal human belief in the slavery of other animals will be palpable. We shall then have discovered our souls and become worthier of sharing this planet with them."
- Martin Luther King Jr.
"Until we stop harming all other living beings, we are still savages."
- Thomas Jefferson.
I think at times we feel or are made to feel that we champion different causes. But for me, I see commonality. I think, whether we’re talking about gender inequality or racism or queer rights or indigenous rights or animal rights, we’re talking about the fight against injustice
- Joaquin Phoenix
Our Services
We help companies and their stakeholders assess, strengthen, and advance animal welfare practices across their operations and value chains. By integrating animal welfare into business strategy, risk management, and stakeholder engagement, we create value for businesses, society, and animals alike.
Advisory
We advise organizations on how to embed animal welfare into their business practices, policies, and decision-making processes. Our support helps identify opportunities to create value, strengthen stakeholder trust, and align animal welfare objectives with organizational goals.
Assessment
We assess animal welfare performance across supply chains and business operations. Our services include defining appropriate indicators, collecting and analyzing data, identifying gaps, and developing actionable recommendations to improve standards and demonstrate impact.
Strategic & reputational consulting
Animal welfare is increasingly shaping corporate reputation and stakeholder expectations. We help organizations understand emerging risks and opportunities, strengthen their positioning, and develop credible strategies that enhance trust, resilience, and long-term brand value.
Communication
We develop communication strategies that enable organizations to engage effectively with investors, leadership teams, employees, customers, media, and other stakeholders. Our approach helps communicate commitments, progress, and ambitions in a transparent, credible, and impactful manner.
Bettina Brinkmann
Dr. Brinkmann holds a PhD in sociology (specialising in ethics) and is well versed in the development and implementation of new business areas, with a focus on sustainability and social issues. She headed the TV division at the European Broadcasting Union in Geneva and has been volunteering for various animal welfare organisations for many years (including as a former board member of KAG Freiland and Global Animal Law) and founded Food Visionaries.
Thomas Streiff
Thomas holds a PhD in Agronomy from ETH Zurich with a specialization in animal production. He brings international experience from livestock development projects in East Africa and India and previously led Swiss Re’s Sustainability Coordination Office. Today, he is a partner at Brugger + Partner and Trusted Board Advisors, where he advises organizations on sustainability, strategy, and governance.
Our Team
"We love the bulls, but not the shit."